Merchandising
Clear collections and persuasive product pages.
Conversion UX
Trust signals and lower-friction buying journeys.
E-commerce SEO
Product schema, index control and internal linking.
What the work solves
E-commerce growth depends on more than a beautiful catalogue. Product information, navigation, trust, structured data, speed and checkout friction all influence whether visitors buy.
I build and improve storefront journeys around commercial search intent and customer decisions, with product and collection templates designed for clarity, organic discovery and conversion.