A useful audit reveals whether people and search systems can find, understand, trust and act on a website.
Technical access
Confirm HTTPS, indexability, canonical URLs, meaningful status codes and XML sitemap coverage. Make sure primary text appears in rendered HTML and important resources are not blocked.
Performance and mobile
Test representative templates for largest contentful paint, interaction to next paint and cumulative layout shift. Review images, font loading, script cost, touch targets and mobile navigation.
Relevance and structure
Compare each page title, H1 and main content with one clear search and user intent. Check internal links, orphan pages, duplicated sections and whether service pages answer evaluation-stage questions.
Trust and conversion
Look for named ownership, genuine contact details, transparent claims, work examples, privacy information and an obvious next step. Verify that form submissions and analytics events actually work.
The 15 checks
1. HTTPS. 2. Index status. 3. Canonicals. 4. Sitemap. 5. Status codes. 6. Mobile usability. 7. LCP. 8. INP. 9. CLS. 10. Unique titles. 11. Heading logic. 12. Internal links. 13. Structured data. 14. Proof and authorship. 15. Conversion tracking.
Nitesh Patel
Web developer and SEO expert in India with 3+ years of experience and 120+ supplied portfolio projects across service businesses, commerce and web tools.
Turn the guide into action
Request a practical audit of your website’s technical, content and conversion opportunities.